arab asset
C O N S U L T I N G
YOUR BRAND, BEAUTIFULLY BEGUN

Let's bring your vision
to life.

We're honoured you've trusted us with your brand. The answers you share here will shape every pixel, every word, every quiet detail of your new world.

This isn't just a form. It's the foundation of everything we'll build together.

Take your time. Be specific. Be honest. The more of yourself you pour in, the more your store will feel unmistakably you — and the fewer revisions we'll need along the way.

About 15 minutes. One sitting if possible. We'll be waiting on the other side.

with care, the arab asset team
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Step 1 of 5 — Project Details

i.

Let's start with you.

Before we talk about the store, we'd love to know who we're building it for. The person behind the brand matters as much as the brand itself.

Co-founders, partners, or anyone who should be in the loop. Comma-separated emails.

When do you want the store live? We'll work backwards from this.

ii.

The soul of your brand.

Every detail here — your colours, your fonts, your voice — tells us how to honour what you've already built. We promise to handle it with care.

A brand kit includes your logo, colour palette, typography, and complete visual identity system — designed from scratch by our team.

If you have hex codes, list them. Otherwise describe with examples (e.g., "warm cream like F0EAE0, deep teal like 213C40, gold accent").

Names of typefaces you use (Cormorant Garamond, Inter, Helvetica, etc.) — or "open to suggestion".

Close your eyes for a moment. If your brand could speak, what would it sound like? Pick the words that feel most true.

⌁
Click to upload brand guide
PDF · DOC — up to 20MB
iii.

What you create.

Tell us about the products you've poured your heart into. We'll make sure every one of them is shown in the light it deserves.

For now, upload a few representative shots so we can plan the design. Full library can come later via Drive/Dropbox.

⌁
Upload sample product photos
JPG · PNG · ZIP — multiple files allowed

If you have everything organized in Google Drive or Dropbox, share the link (make sure we have view access).

List how you want to organize your products. One per line.

iv.

The shape of your store.

Now we get practical — the pages, the features, the small conveniences that will make your customers feel at home. Don't worry about overthinking. We'll guide you through anything you're unsure about.

Select all that apply.

Where will you ship to?

v.

The feeling we're after.

Almost there. This last part is where we capture the magic — the references, the mood, the things that make you say "yes, that's it." Trust your instincts. There are no wrong answers.

The ones that make you pause and say "wow." Dream brands, competitors you admire, anyone whose work speaks to your heart. Tell us WHY for each — that's where the real direction lives.

If your store were a place, what would it feel like to walk in? This single sentence will guide every design decision we make.

Screenshots, Pinterest boards, magazine clippings — anything visual that captures your vision.

⌁
Upload mood board files
JPG · PNG · PDF · ZIP

Colors, fonts, layouts, vibes that aren't you.

Final notes

We'll link these in your footer and use them for social proof.

Required for legal pages and footer.

Dreams, fears, must-haves, things you've been hesitant to mention — this is the place. We promise to read every word.

Your answers are gently saved as you go — feel free to come back later.

✓

Thank you, truly.

Your brand is now in our hands — and we'll handle it like it's our own. Every answer you shared has been read, saved, and is already shaping the way we approach your project.

What happens from here

  1. Our designer studies your brief — every detail
  2. You'll receive a formal quotation with deliverables and scope
  3. We schedule a kickoff call to align on the vision
  4. You receive your first design concepts
  5. We refine together until you genuinely love it
  6. We build, we launch, we celebrate

"A brand isn't built. It's revealed."
— and yours is about to be.

With care,
the arab asset team

arab asset consulting · project kickstart